The days of technology and non-technology companies are over. As industries become increasingly reliant upon technology to power their operations, we help you demystify it for technical and non-technical buyers alike – so you can meet customers exactly where they are in their digital transformation journey.
of B2B service clients would procure more services from their firm if they knew they existed
B2B buyers rank demonstrated vendor expertise as the #2 most critical element that impacts IT buying behavior
of B2B buyers develop their selection criteria and finalize a vendor list based solely on digital content.
Moore's Law tells us that technology changes rapidly year-over-year, which means that your available topic matter will never be exhausted – it only grows each day. Our short, conversational interview format allows us to capture insights from your internal experts on the trends and topics most relevant to today's IT leaders. Using a virtual fireside format, we can even invite your partner ecosystem into the fold.
By turning your team's insights into dozens of content pieces each month, we position your firm as a thought leader for the CIOs and CISOs of today, as well as a beacon of knowledge for emerging IT managers looking for answers to their most painstaking work challenges. Our content spans formats, meeting your buyers where they are – from social, to your blog, to a monthly branded email digest.
In an industry where marketing leaders are often tasked with churning out sales collateral, producing in-person events, and supporting trade efforts, our pod model grants your marketing leader a cross-functional content team that can run the entire content function, serving as an extension of your business.
Technology is complex, and your customers are struggling to navigate it. Our writers serve as translators, making complex concepts meaningful to executive decision makers who may not know there’s a problem to be solved. This expands your reach, which widens the top of your funnel.
Rapid technology changes provide endless opportunities for fresh content to help customers navigate challenges. By positioning your firm at the leading edge of these discussions, your marketing strategy remains relevant and effective, and your reputation in the marketplace grows.
Through case studies and success stories, we demonstrate the practical application and benefits of your expertise and products, building trust and credibility among prospects, while humanizing your offerings.
Our process integrates your partners into the conversation via virtual roundtables and fireside chats, activating key partnerships, while extending content distribution through their LinkedIn networks, placing your brand in front of their audience.
We allow your in-house marketing team to focus on core competencies like generating sales collateral and planning events by managing the demanding content creation and distribution process for you.