Strategy & Planning
Following Discovery, we revisit your Content Pillars and Topic List at the beginning of each month, balancing evergreen content topics with timely social listening trends, to plan the month’s content based on what’s most relevant to your target buyer.
- Established set of 3-5 content pillars that reinforce company positioning
- Monthly editorial calendars outlining blogs, newsletter, and social content
- Social listening and monthly analytics reviews to keep content topics timely