Following Discovery, we revisit your Content Pillars and Topic List at the beginning of each month, balancing evergreen content topics with timely social listening trends, to plan the month’s content based on what’s most relevant to your target buyer.

• Established set of 3-5 content pillars that reinforce company positioning
• Monthly editorial calendars outlining blogs, newsletter, and social content
• Social listening and monthly analytics reviews to keep content topics timely

Expert Interviews are where the magic happens. In these hour-long virtual sessions, our senior writers come prepared with pre-research, formulating questions for the sharpest minds on your team to answer in an unscripted, highly conversational format. We record these  sessions and use them to extract insights for long-form content.

• 1:1 interviews with your subject matter experts and our senior writers
• Moderated, virtual fireside chats with mutiple experts or industry partners
• Expansive discussions with your C-Suite leaders on industry outlook/trends

Pairing your interview insights with self-guided research, our writers develop long-form, SEO-rich blogs, guides, and email content that position your company as a knowledge leader. In parallel, we turn the interview footage into dozens of branded microvideo clips for LinkedIn.

• Long-form content including SEO-rich blogs, industry guides, and reports
• LinkedIn content including microvideos, audiograms, carousels, and more
• Monthly email newsletter to curate your growing library of content

Producing content is where our job begins, and it isn’t finished until your content has reached its intended audience. From scheduling organic content to amplifying it with paid social ads, we handle all aspects of distribution, optimizing engagement, post times, and more.

• Distributing organic social content to owned media channels
• Scheduling email newsletters and optimizing send times with A/B testing
• Amplifying viewership with paid social ads and native advertising

Quarterly, we provide an in-depth review of what’s working, what can be refined, and where there’s opportunity we haven’t tapped into yet. After reviewing analytics and insights, we engage in editorial planning to ideate content topics for the quarter ahead. We often invite Sales to join this meeting, as their front-line knowledge inspires great content.

• Comprehensive reporting on Awareness, Interest, and Consideration signals
• In-context Strategic Recommendations to inform our ongoing strategy
• Editorial Meeting (in person upon request) to ideate next quarter’s content
• User-friendly CMS that your team can manage without a developer