New technology appears every day, and many would-be buyers don't even know they have a problem to solve. Product-adjacent content yields a wealth of sales-ready messaging that aligns to buyer pain points, educates your buyers at every step of their journey, and makes your solution the obvious choice.
the average number of content pieces consumed by a B2B buyer before choosing a software vendor
of decision-makers say it’s critical for vendors to provide relevant content at each stage of the buying process.
of the B2B buyer's journey is spent conducting independent research
(not talking to sales reps)
Your company is full of experts, and they have the answers to the questions your prospects are asking. Through our simple, casual interview process, our team extracts key messages that will produce the content that buyers are searching for in their quest for solutions.
Your buyers are independently engaged in an effort to up-skill their talents and learn more about the problems they need to solve in their daily jobs. Our content meets them in this search for knowledge, offering value and insight through video, audio, blog posts and thought pieces, and enabling product discovery.
Your biggest competitors are time and runway. Our infrastructure, technology stack, know-how, and talent will have your content function up and running in 6-8 weeks, freeing your in-house team to support the needs of sales enablement.
A regular content cadence keeps you in front of potential buyers and helps overcome objections before they even arise. The result? A shortened sales cycle and buyers who are already believers.
Staying in front of your existing customers reminds them of the value you bring to their business, and when they see you working to make that offering even better, it highlights your key role in their business and showcases how important they are to yours.
A qualified buyer may not be ready to buy today. A consistent content engine allows you to stay in front of them and retain mindshare, so that when the timing is right, your product will be their first choice for consideration.
Technology is complex, and your customers are struggling to navigate it. Your content can educate your market, demonstrating why your product exists and highlighting the problem it solves, expanding your total addressable market to those who didn't even know they had an issue to address.
Become the beacon of knowledge for your industry (the same way Hubspot is synonymous with inbound marketing knowledge and Intuit is known for tax advice.) Creating product-adjacent educational content reminds buyers that you know their industry and creates ways for prospects to discover you as they search for information.
By keeping salespeople in the content feedback loop, we create proactive content that addresses buyer pain points and objections ahead of time, making the sales process easier for reps, and arming them with reference material when objections arise in the field.